I design the systems, create the strategies, and build the teams that make great products possible.
Unified fragmented UX teams into a strategic, customer-led function. Aligned leadership, professionalized roles, and embedded customer insight into company strategy.
Transformed 10 former business analysts into a collaborative product design team by establishing expectations, addressing skill gaps, and fostering a strong team culture.
Led a cross-functional effort to define a consumer experience vision grounded in changing customer behaviors. Influenced 2026 planning and became a shared reference point across the organization.
Initiated and led a UX vision that identified 7 key opportunities and produced 11 product concepts, 7 of which were adopted into long-term strategy.
Led a 3-person UX team to envision and execute a 0-to-1 platform for automating customs entry, targeting a 50% reduction in cost to serve.
Led a UX team to create an MVP enabling accommodation partners to offer weekly and monthly stay rate plans for competitive pricing.
Defined a guidance framework across five key onboarding milestones to help new accommodation partners become profitable faster.
Designed an end-to-end workflow enabling customs brokers to create reusable product profiles, directly reducing cost to serve.
I built Fret Not, a simple guitar songbook app, to explore how AI-assisted development tools are reshaping the product development process. Going from idea to the App Store in one week, it gave me firsthand insight into what these tools make possible. Now at v1.4.1 with over 150 downloads, it's also genuinely useful!
Your go-to reference for how to write and use some of the most common design thinking exercises, practices, and methods.
Collates all discovery information and aligns collaborators and stakeholders throughout the process.
A collection of activities, articles, and frameworks to help you navigate through the six phases of collaboration.
Learn how to incorporate functions, conditional formatting, data validation, and filters into well-designed Google Sheets.
I'm a design leader who helps teams focus on the right problems and turn ambiguity into clear direction. I've spent the last decade building and leading design teams at scale, working across product, design, and strategy.
What drives me is making complexity manageable: aligning people around a shared understanding of the customer, raising the bar on craft, and helping organizations move from good intentions to real outcomes. Not just shaping interfaces, but shaping decisions, priorities, and how teams learn.
Originally from New York, now based in Amsterdam. When I'm not working, I'm usually running, traveling, exploring new food and music, or out in nature with my dog, Oreo.
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