Alexa Kaminsky


UX & Front-End Developer

Celebrations and pingg merged in September 2013.

I determined how Celebrations and pingg were going to become one seamless site. I researched both audiences thoroughly and defined the new user flows and page structures for all existing and new pages.

The content side of the site was in PHP while the greeting card/event planning side of the site was in Ruby. I used HTML & CSS to style the content side of the site and HAML & LESS to style the Ruby side of the site.

After the site launched, I closely followed how the new site was performing using Google Analytics and through customer service complaints. Based on these findings, we came up with plans on how to improve the site.

see it live